CB2

Designer Collection Launch: AZEEZA

Known in the fashion world for her innovative silhouettes and vibrant color palette, designer Azeeza brought a bright burst of energy to a new outdoor capsule collection for CB2. The launch of the collection was celebrated with an an exclusive PR box that included all the trappings for a haute dinner party - dip-dyed napkins made from the same raw silk as her garments, brightly hued glassware and a custom cocktail kit —each and every piece thoughtfully curated to express the designer’s vibrant signature style.

Client: CB2

Agency: The Gathery

Role: Art Director

CB2 Designer Collection Launch:

LAWSON FENNING

I also designed a similar kit for the launch of the brand’s collaboration with designer-maker duo Lawson Fenning. Beloved for their considered approach to materials and craftsmanship, Glenn Lawson and Grant Fenning expertly blend natural elements and vintage influence with the rich heritage of California Craft.

We carried these influences throughout the design of the PR kit: natural fibrous materials were used as void fill within a three-tiered boxes for a unique (and sustainable) unboxing experience.