The skincare experts at Clinique wanted to capture the attention of the next generation of beauty enthusiasts, but was struggling to breakthrough. After all, Zillenials are a generation that prides themselves on their 14-step nightly routines and being in-the-know on all the latest beauty trends.

The strategy? Lean into this nerdy enthusiasm and show them how it’s possible to hack and optimize their “glow” on a cellular level - all with clinically proven, dermatologist-developed skincare and makeup.

I led the creative for a complete “Science of Glow” experiential toolkit that detailed activation plans for 3 tiers of global launch events and press packages. Video and images below are from the UK market launch event produced by Heaps & Stacks.

Client: Clinique

Agency: Momentum Worldwide

Role: Senior Art Director