Mionetto: Apericena Series
A multi-layered marketing initiative designed to generate awareness and chatter surrounding the brand’s latest global campaign. The program was designed to engage valuable influencers and consumers, building authentic emotional connections along the way.
Nonna Knows Best
The team was also contracted to produce a series of video shorts for sharing on social media to demonstrate the brand’s deep roots in Italian culture and heritage. Celebrating and honoring the important figure of the “Nonna”, we created a humorous video series to showcase different cocktails and recipes - all taught by an octogenarian Italian grandmother with serious style.
The program kicked-off with ‘moments that matter’, a series of informal evenings with apertivos & cocktails hosted by a cast of hand-selected influencers in creative fields that captured the Italian ‘style of life’: fashion, art/design and cuisine.
