St. Regis Hotels & Resorts reinvigorated their Butler Service positioning, bringing modern breadth to the heritage service. The shoot personified the storied brand’s ever-evolving lifestyle through a new and playful campaign. Borrowing cues from luxury fashion editorials, the approach respected the role’s legacy while infusing energy, vibrancy and a touch of whimsy.

Eye-catching wallpapered environments showcased our cast of Butlers in action – from tea service to turn down. The campaign aimed to establish the personality of St. Regis’ Butlers while highlighting on-going and new services found in global destinations.

Client: St. Regis Hotels

Agency: The Gathery

Role: Art Director