Mionetto: Apericena Series & Nonna Knows Best
The Gathery partnered with Mionetto to create a multi-layered marketing initiative designed to generate awareness and chatter surrounding the brand’s latest global campaign and to develop a multi-channel program to engage valuable influencers and consumers to build authentic emotional connections.
The program kicked-off with ‘moments that matter’, a series of informal evenings of apertivos & cocktails hosted by a cast of hand-selected influencers in creative fields that best capture the Italian ‘style of life’: fashion, art/design and cuisine.
The team was also contracted to produce a series of video shorts for sharing on social media to demonstrate the brand’s deep roots in Italian culture and heritage. Celebrating and honoring the important figure of the “Nonna”, we created a humorous video series to showcase different cocktails and recipes - all taught by an octogenarian Italian grandmother with serious style.