True TV: Fast Foodies “Cheat Day” Season 2 Launch
In celebration of truTV’s Fast Foodies Season 2 premiere, January 27th was declared “Fast Foodies Cheat Day” by creating a drive thru adventure box that took cheating on January’s health goals to new levels.
Inside the Fast Foodies experience box, guests found directions and means to order the show’s favorite fast food, as well as special ingredients that could be used to remix each of the meals. In addition to recipe instructions, recipients were encouraged to join a live takeover of truTV’s Instagram account where the show’s chefs demonstrated how to replicate the ultimate cheat day recipes.
A custom Hedley & Bennett apron designed by award-winning illustrator Timothy Goodman and the exclusive Fast Foodies East Fork pottery collection completed the package, leaving recipients with everything they needed to indulge.